This is Wretch 32's website: http://www.wretch32.com/Once you log on to the website, you are instantly greeted with a large image of Wretch 32's name as well and still images of himself. In these images Wretch 32 is wearing black clothing, chains and a watch. This creates the impression that he is somewhat of an underground artists and represents a street style. His clothing represents the Grime/UK Rap genre as black clothing with expensive jewellery represents the lifestyle.
At the top of the page as well as the side there is a Twitter Link and a preview of his Twitter feed (@Wretch32). This engages his fans as both his core and wider target audience are active on the social networking site Twitter. This gives the opportunity for his fans to contact and socialise with him through the internet.
Wretch 32's website is used to promote his songs as at the bottom of his home page he has hyperlinks to his singles and albums available for his fans to purchase and download. This is a quick and effective way to promote his music for people to buy his music through technology.
Also available on his website is the opportunity to purchase his clothing and accessories. Again, this is a quick and effective way for the artists to make money via fans who are willing to pay for his goods. As his clothing and accessories franchise will be worn by his fans, it could be seen as another way of promotion as his fans will be advertising his products to the a wider audience of people, possible to potential new Wretch 32 fans.
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