- Universal Music Group
- EMI Group
- Warner Music Group
- Sony BMG Music Entertainment
However, in 2012 there are only three majors left; Sony Music Entertainment (owned by Sony), Warner Music Group (owned by Warner Bros) and, Universal Music Group (owned by Universal/Vivendi).
In the 21st century, music videos play a massive role in marketing and publicising an artists single. The purpose of a music video is for artists to create a wider fanbase as well as appealing to their existing fanbase so they'd buy their music as well as pure entertainment.
Music videos are incredibly important to the music industry as its another way of showcasing and artists talent to the the world. Music videos are able to be viewed in a range of technologies such as via television, internet, smart phones etc. The television channel MTV provides streams of artists music videos as well as music video website VEVO launched by major music publishers; which is syndicated to youtube.
In the 21st century, music videos play a massive role in marketing and publicising an artists single. The purpose of a music video is for artists to create a wider fanbase as well as appealing to their existing fanbase so they'd buy their music as well as pure entertainment. Music videos are incredibly important to the music industry as its another way of showcasing and artists talent to the the world. Music videos are able to be viewed in a range of technologies such as via television, internet, smart phones etc. The television channel MTV provides streams of artists music videos as well as music video website VEVO launched by major music publishers; which is syndicated to youtube.
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