Music video analysis

This video could relate to a variety of audiences in my opinion. For example, the cars and the chase scenery creates perhaps a more male dominant audience target. The woman on the motorbike also helps drive the target audience towards males as it's a more 'guy' friendly type of video. As for age, this could really be targeted from about 13/14 early teenagers to perhaps 30-35 year olds. As the video could perhaps be more targeted towards men, the song itself is quite upbeat and would probably be used at parties, nightclubs, etc. Therefore appealing to people who tend to go out to nightclubs or a party.

Calvin Harris definitely appeals to more than just the suggested young/teenage group. The song without the video is quite different, as when you see the video you get a more male based audience. But if this song was playing at a party, you get a completely different thought and it's targeted at perhaps both male and female. This is a really good example of reaching out to more than one target group, as it could really relate to much more than the younger generation.