Magazine advertisements

These are a few magazine advertisements that I found influential and that had a relation to our genre.

The first advert I found influential was one by Plan B.

The advertisement shows a quite basic promotion of the artist. Basic, but effective. As it shows off the necessities such as the promotion of the album, the artists name above in big capital letters and even some reviews from critics. It also shows off the fact that it's 'the multi-platinum album of the year,' and that instantly arouses it's audience as now they have essentially been hyped up by this poster. Just the reviews and the inclusion of the album's status is enough to interest the audience.










The second example is again Wretch 32. Most of our ideas have come from Wretch, and as it's the very same genre, we can take many inspirations from his work. The theme is one thing that could be taken as an inspiration. It shows a urban genre which is of course also our genre. The font and even the name of the album can be looked upon when it comes to making our own digipak. As this was his debut album, Wretch couldn't get away with promoting himself without a picture or not showing his face, etc. He's used the same picture that's on the cover of the album, which is not always used. Some advertisements show off another of the artists picture to promote their image more. However, this also works as it helps implant the image and make it more recognisable to the audience. It also includes some of the other artists that Wretch has worked with and that will make an appearance in his album. This furthermore increases the interest of the audience, as it could include an artist they like or a specific genre that an artist is from. And the important basics such as the release date and the little picture of the album cover, which is of course very important to help the audience recognise it later on.

The final advertisement I looked at was Rihanna's. This wouldn't act as a complete inspiration, as Rihanna opts for the more 'unique' way of promoting her work. Which is something we cannot implement with our artist as he is new, up and coming and relatively unknown. As Rihanna is now a global superstar and known everywhere around the world, her style of promotion is based on little unique signs such as the 'R.' This does give me an idea of perhaps including a sign perhaps for our artist, which would set a new trend along with that artist. This helps connect the artist to the audience, as they will be almost inspired by this trend and it would also help identify the artist. For example, Michael Jackson and the crystal glove was a trend setter and he is one of the very first things you'd think about, when you see a glove like that. The font also gives me a few ideas on perhaps how I'd like to style it out and match it with the artist.