This poster relates to the target audience as its colour of purples, red and white are bright and eye catching which will definately attract the target audience. Its release date is written in red so its noticeable and stands out to the rest of the poster. It showcases different ways you can purchase the album, so Tinie Tempah's target audience (ages 15-25yrs) can purchase it digitally as well as a hard copy. Featuring tracks on the poster can catch the eye of Tinie Tempah's wider target audience as they may recognise his singles and want to purchase the album.
This poster relates to the target audience as its eye popping blues, blacks and whites will engage the attention of them, as well as the long shot view of the artist Wretch 32. The target audience will also recognise the tower blocks and the graffiti like dripping effects of the motif which will attract them to the advert as its something they will be familiar with. Featuring the digipak itself allows the target audience to familiarise themselves with what it looks like, so they know what they'd be purchasing. Showcasing where they can purchase the digipak allows the target audience to easily find where to buy it instead of searching for it. As shown, purchasing of the digipak could also be done digitally.
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