Friday, 14 December 2012

Digipak research

In order to perfect and link my digipak to the our genre, I researched and looked at some of the digipaks  some of the artists linked to our one.

Wretch 32 - Black and White













Looking at Wretch 32's album, Black and White. I can take many ideas from it. For example the simplicity of the album design. It's not overcomplicated and it's effective. As this is Wretch's second album, he is more known and can be identified easier. Also the link between the colour scheme and album name is something that is used smartly and quite effectively. In relation to our artist, it shows what type of artwork we could use in terms of portrayal and it's link to the rap/RnB genre. The conventions

Chipmunk - Transition














Chipmunk's second album Transition portrays a good insight in what a rap/RnB album would look like. The effects used again links with the name of the album, Transition. Seeing this link now from two different albums shows the ideas that the artists/producers are trying to get across. Also the transitions used with the colourful background is also something that I can take from this example, and perhaps use for my own product. Below is a picture of the back of the album. Again, the simple background and layout is something that I will take into account when I create my own one. Also the colours don't clash, which is one of the main conventions of digipaks. It also shows me where to place the essentials such as barcodes, copyright writing/links and the record label sign.











Example - Playing in the shadows













Once again, Example's album playing in the shadows shows the link between the album cover and the name of the album. Like Wretch 32 and Chipmunk, the name of the album plays a part in the outcome of the album cover. This gives me the idea of linking my own digipak to the name of the album, should it be appropriate. As this is Example's third album, it doesn't have to follow the conventions of a clear picture of the artist's face, as he is already well known.













This is the back panel of Example's album. Again, it is simple and follows the conventions of having the same font, colour and design. However, it doesn't have any copyright clearance, nor does it have the record label on it. That doesn't follow the conventions of a digipak and that aspect of the album is something that I will not take inspiration from. However the design and simplicity is something I can look at.

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