The function of a digipak is to appeal to the artists target audience by including more information about them. It's purpose is to 'add value' and encourages us to pay for something special and extra. A digipak consists of between 2-8 panels, showcasing a range of photographs of the artist, and text relating to the album.
The conventions of a digipak include:
- A clear font
- Use clear photographs that are in focus
- Use appropriate image and font sizes
- Use a layout that follows the rule of thirds conventions
- Use a consistent house style
- Use appropriate industry logos and conventions
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