Wednesday 26 September 2012

Research - Function of a music video


Definition - 

               A filmed or videotaped rendition of a recorded song, often portraying musicians performing the song or including visual images interpreting the lyrics.

What is the main purpose of a music video?

The purpose of a music video is to sell the song, and create a reaction from the audience so it leaves them remembering the song. Also to give the listener a better understanding of the song. (If the video is narrative). To sell CDs and DVDs to viewers as well as entertain their viewers by showing off other talents the musician may have, for example dancing or acting. Another aim of a music video is for marketing for the expansion of the artist's profile. Despite all of these being factors in why a music video is important, some people argue that the end result still has to serve one purpose: promotion. The music video is a promotional tool for the artist.

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