Research - Carol Vernallis

Carol Vernallis studied editing and camerawork closely in music videos. Her theory was that the edits in music videos come much more often than in a film. Also that many stand out as disjuncture and that the editing seems to have a rhythm to it which is connect to the beat of the song. 

The main points of her observations were - 

• The usual rules of "continuity' editing (editing usually found in classic broadcast fiction) are broken in order to draw attention to what is on screen
• Edits may be really obvious to draw attention to what is on screen
• Jump cuts are often used
• A master shot (base tract) is often used to give the video a structure
• The camera may more in time with the beat/music
• Cuts in time with the beat
• Camera moves or follows the artist