Nowadays music videos have a very big influence on peoples music life, some people watch music videos just to see the video and how the artist is presented and how flashy the artist looks. My first media lesson was about music videos and my teacher demonstrated loads of different videos which all have different influences on people, for example Niki Minaj - Starship had a very controversial decision by the class some liked her and some didn't.
This video relates to Goodwin's theory of amplification, however this is an example of a video that is firstly promoting the car make and also making the artist really stand out.
Rappers are really influential to the youth today and what they wear and do really is something that the youth of today see as the 'best image' to have e.g wearing expensive jewellry and the most expensive clothes, cars etc.
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