Research - Andrew Goodwin

Andrew Goodwin had three theory types of relations between songs and the music video, they were illustration, amplification and disjunction.

Illustration-
        This is where the video tell the story of the lyric

An example illustration is the music video 'The man who can't be moved - The Scripts', this music video tells the story of the lyrics and the main singers does the action of the lyrics however it is not consistent through out the whole entire video as the band perform at one point

Amplification-
         This occurs when the videos introduce new meanings that do not contradict with the lyrics but add layers of meanings

Disjunctions-
          This is where there is little connection between the lyric and video or where the video contradicts the lyrics.

An example of disjunction is 'Florence and The Machine - Spectrum', the music video have no links to the lyrics and the video consist of her dancing.